Have you heard of the “Headless Women of Hollywood?” No, it’s not the name of a low-budget horror film—it’s a twitter account started by comedian Marcia Belsky, which calls attention to the Hollywood trend of featuring women’s headless bodies in their advertising materials. The goal of the project, Belsky states, “is to show how female sexuality is fragmented and sold to us in parts, so that our bodies become interchangeable for men and marketed without our pleasure in mind.”

In other words, Belsky is shining a light on the ways in which the (typically cisgendered) female body is objectified and used as a tool to sell films. While there are many types of objectification, her project looks specifically at sexual objectification, which occurs when people (often, but not always, women) are portrayed “solely as de-personalised objects of desire instead of as individuals with complex personalities and desires/plans of their own.”